The Elements of AI is a free online course for everyone interested in learning what AI is, what is possible (and not possible) with AI, and how it affects our lives — with no complicated math or programming required.

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The project was initiated in the spring of 2018, and aims to help people be empowered, and not threatened, by artificial intelligence. We teamed up with the excellent people at Reaktor and University of Helsinki, and within a short, 8-week period we designed, illustrated, developed and launched the first version of the course.

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The main idea is that by teaching the basics of AI to people from a diverse range of backgrounds, one will eventually also find solutions to a wider range of problems and issues. The course also speaks on the subject of ethics, and emphasizes the problem with bias in artificial intelligence.

The course has spread worldwide, with graduating students from over 110 countries. About 40 % of course participants are women, more than double the average for computer science courses.

Some numbers

150k registered


21% over
45 years old

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Our delivery

Brand identity

Product design



Project and launch management


Reaktor and the University of Helsinki


Gold in Visuelt, Digital design: Open class

Gold, best online campaign, Grand One Finland

Grand Prix in Grand One Finland